PROJECTS

SELFRIDGES: EYEWEAR DEPARTMENT LAUNCH WINDOWS

I worked for Selfridges on a freelance basis to design windows for the launch of their new eyewear department which is the largest in Europe. Benedikt Luft created an animation for the eyewear launch and the windows designed to showcase those animations. Compositions of cutout shapes were inspired by his graphic style using playful materials and colours.

TRESEMME: PRO ROOMS

I worked for Selfridges on a freelance basis to design windows for the launch of their new eyewear department which is the largest in Europe. Benedikt Luft created an animation for the eyewear launch and the windows designed to showcase those animations. Compositions of cutout shapes were inspired by his graphic style using playful materials and colours.

KITE EYEWEAR: BRAND STUDIOS

I worked with Kite.gb on a concept for their showroom space in Soho and for their standalone store in Westfield. Developing a brand concept and design for both. Kit's head office, Kite Studios is a space to create, innovate and create. A space to collaborate with brand partners and to connect with customers.

As the space is a working design studio, it needed to hold samples, tools and computers. The space needed to allow designers to be creative and help them run through the design process smoothly. As well as the studio the space also holds events. This allows collaborators and customers to know the brand better and to see them in their natural environment.

DEL AZIZ: RESTAURANT & BAR

I worked with the small chain Del Aziz on a new concept for their existing site in Clapham Old Town. They were looking for a new look and feel for the restaurant to help the brand move in a new direction and to re-position Del Aziz Clapham as a destination for casual drinking with a strong food offer for an eclectic mix of locals.

I focused on making the bar the heart of the space, with a focus on creating buzz and highlighting the fact that the space has two distinct bars and a restaurant space at the back.